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Christopher Maloney: Why the X Factor star has staying power
http://www.theguardian.com/lifeandstyle/lostinshowbiz/2013/may/30/x-factor-christopher-maloney-spotlight
May 30th 2013, 17:31
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The quivering cabaret singer has had a masterstroke – book public events so far in advance that future fame is guaranteedFame can be fleeting, particularly for The X Factor runners-up who routinely have only eight months to make their mark before a fresh batch of hopefuls arrives in August. So it's great to know that Christopher Maloney, the quivering, nan-loving bête orange of last year's The X Factor, has found a way to extend his time in the spotlight.Maloney's trick, and this is quite the masterstroke, seems to involve booking public events so far in advance that his fame is guaranteed until at least that date. Reckon you might be thinking about 2013's X Factor lineup come December? Boom: Maloney is already booked in for a guaranteed appearance at Pontin's on 31 December, meaning that those present will have him in their thoughts until at least a few minutes into 2014. That's already a career that spans three years! Maloney's novel approach to temporal distortion extends to his online presence. Just as his no-frills cabaret honking recalled a more simple time in the history of light entertainment, so his official website refers to a less complicated era of website development, only the absence of an Altavista website address hinting that the site might have been built in the last 15 years. If you wish, you can sign up to receive his version of Hoobastank's The Reason, a cover version that is, appropriately, timeless in its awfulness.But it's Chris's knack for owning all our futures that will pay dividends, and it also applies to his debut single. The fashion may be for stars to instantly release their work, or to take people by surprise with an untrumpeted iTunes release. Not Maloney. He's already teasing a single that's due in September, which feels like a pop lifetime away. It's only a few months, of course, but if Chris sets his album release for June 2018, he'll be laughing.CelebrityThe X FactorTelevisionEntertainmentPeter Robinson
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