Tuesday, 6 August 2013

The X Factor final weekend to yield £25m in ad revenues

ITV expects bumper weekend after advertisers pay as much as £250,000 for a Sunday spot The X Factor final will deliver a bumper weekend for ITV with the broadcaster expected to rake in as much as £25m in advertising revenues. Advertisers have been queuing up to pay as much as £250,000 for a 30-second spot in the final results show on Sunday night, with a slot on the Saturday night going for ...

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