Viewers take to Twitter to complain that ad breaks in Simon Cowell talent show are better than the programme itself
It has already taken a drubbing in the ratings from Strictly Come Dancing. Now The X Factor has faced new humiliation – by viewers claiming the ad breaks are better than the show itself. The Sun reports that the Simon Cowell talent show faced a barrage of criticism on Twitter, led by Lord Sugar, who tweeted: "Best bit of X Factor so far is the John Lewis advert." However, he added: "But have not got a clue what they are trying to sell." ITV weather presenter Lucy Verasamy tweeted: "Twitter is more into the Christmas adverts than X Factor." John Lewis, which reportedly paid £750,000 for the two-minute slot for its £1m ad, will no doubt be delighted, but Cowell will no doubt be hoping some of the festive ads' sparkle rubs off on The X Factor.