When it comes to X Factor alumni-types, they can sometimes have a bit of trouble shaking off the whole talent show tag. It's probably safe to say One Direction managed it, Cher Lloyd ditched it the second that Swagger Jagger siren kicked in and now it's James Arthur's turn to go all totes credible artiste on us. He's just debuted the video for his actual proper debut single You're Nobody 'Til Somebody Loves You - and it's sort of like watching an episode of Eastenders with added TRUMPET.
Yup - Jarthur's hit the streets (it's actually a fake street, but whatever) with loads of uber-trendy folk and one of those old school microphones in a bid to become a bit of a megastar. Hooray.
Our fave things in the vid include:
1. The use of bunting.
2. The Dot Cotton-alike.
3. The fact that the song's very good.
4. This boy.