Reality show The X Factor attracts 48% share - the same as last year's record opener - and leads strong night for ITV The X Factor returned with nearly 10 million viewers for its sixth series on Saturday, 22 August, just down on last year's highest ever launch figure. The 90-minute show pulled in an average of 9.9 million viewers and a 48% share between 7pm and 8.30pm, peaking at 11.2 million ...