Simon Cowell's ITV1 show saw a total of 15,488,019 votes cast during its seventh season The X Factor sparked a £5m phone vote bonanza after more than 15 million votes were cast during the course of the series won by Matt Cardle last night . A total of 15,488,019 votes were cast during the seventh season of Simon Cowell's ITV1 show, which peaked with a record of nearly 20 million viewers on ...